McDowell's No.1 is the flagship brand of United Spirits Limited (USL) - a Diageo Group company. With leadership position across three categories - whisky, brandy and rum; it is one of the largest alco-bev brands in the world. McDowell’s No.1 occupies the top position in terms of volume sales by selling over 53 million cases per year. The brand has today grown to become one of the largest FMCG brand in India, catering to over 25 million consumers.